![]() ![]() He has also not lost touch with his roots whatsoever. There isn’t a single person out there that can’t find something they like about Pharrell. With all this in mind, here are five reasons adidas should sign Pharrell in the next five minutes:ġ) He’s currently the golden boy in pop culture. There is a plan in the works and the entire sneaker world is waiting for it. Funnily enough, Pharrell has been seen rocking adidas a lot lately including at the Oscars, and posting this very exclusive pairs of Stan Smiths. ![]() His Twitter and Instagram are some of the greatest places to get nuggets of information on upcoming releases as well as pictures of the latest and greatest celebrities rocking the trefoil. Jon is adidas’ Global Director of Entertainment & Influential Marketing, and so he is the man who brought artists like Kanye West and Rita Ora to the three stripes. So how does adidas fit into all this? Well, if you follow the right people on Instagram and Twitter you should be following a man by the handle of (or Jon Wexler). He’s at the prime of his career, and in the words of Mugatu “he’s so hot right now”. Obviously, his success and popularity online spiked right at “Get Lucky” and then rose with “Happy”, and his continual time in the public eye. The blue line represents anyone searching “Pharrell Williams”, and the red line represents “Pharrell”. The graph above is directly from Google Trends. Below is a very brief, and very crude timeline of his success from 2005 until now. Needless to say this pushed his popularity from the guy that was in the background producing hit songs to the foreground of pop culture. Little did I know that those plans would turn out to be Pharrell on the cover of the Red Bulletin and his song “Come Get It Bae” as the music in the new World of Red Bull commercial. I found out thanks to my friends at Red Bull in Hong Kong that some plans were in the works with Red Bull and Pharrell. It wasn’t until 2013 that got the chance to see the now 40 year old live at BloHK Party. I was pretty happy to realize that the music was just as nifty as the cover. I of course, was fresh out of high school and bought his album because it had a “nifty cover”. By 2008, The legendary “Skateboard P” had made a career in music production, rapping, and as a fashion icon. In 2008, I walked into a now defunct CD shop in Vancouver and bought Pharrell’s “In My Mind” album. Why I Bought the Same Shoes My Dad Used to Wear.Bots, Access Codes, and How Nike Should Handle Their Releases.Five Reasons Why adidas Needs to Sign Pharrell in the Next Five Minutes.Why the Battle for China Matters so Much.Who is Winning the World Cup by Someone who Doesn’t Really Get Football.Why Online Sneaker Stores Are Making Your Retail Experience Better.The Importance of America in the Sportswear Industry: Part 1 (Introduction).The Importance of America in the Sportswear Industry: Part 2 (TV Viewership and Marketability).The Importance of America in the Sportswear Industry: Part 3 (Hip-Hop’s Influence). ![]()
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